The Paul Mitchell and Tea Tree Ad Campaign re-positioned best selling products, giving them each a distinct personality and new nickname. John Paul Mitchell Systems took a major step forward in 2023 with the launch of their 14 best sellers on Amazon. This was the ad campaign that supported this major moment in their business.The Paul Mitchell and Tea Tree Ad Campaign re-positioned best selling products, giving them each a distinct personality and new nickname. John Paul Mitchell Systems took a major step forward in 2023 with the launch of their 14 best sellers on Amazon. This was the ad campaign that supported this major moment in their business.The Paul Mitchell and Tea Tree Ad Campaign re-positioned best selling products, giving them each a distinct personality and new nickname. John Paul Mitchell Systems took a major step forward in 2023 with the launch of their 14 best sellers on Amazon. This was the ad campaign that supported this major moment in their business.
Designing Product Detail Pages to increase product ranking of best selleing products on Amazon
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Designed and launched a product marketing strategy repositioning 14 core products,
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Achieved a 70% confidence in newly designed product detail pages
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Acheived #1 ranking on Amazon of the Tea Tree Shampoo, Paul Mithchell's iconic first ever shampoo.
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Amazon content drove a 6.94 ROI for the business
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76% increase in incremental sales, and a 19x lift in detail-page-view rates
To edit the text and items of your accordion, just mouseover the accordion module and click on the yellow edit icon. Now you can add, edit, order and remove both items and content. The title for each accordion item can be edited inline. To edit content please click on the edit icon in the menu that pops out when you mouseover content.
Selected Works
Olipop: Fiber / HealthProject type
Olipop: NostalgiaRepositioning
Olipop: FlavorRepositioning
Olipop: Emotional Treat / EscapeRepositioning
Olipop: Blackberry VanillaFlavor Relaunch
OLIPOPProject type
Más+ by MessiProject type
KitchenAidPortfolio
Jiffy LubeProject type
Paul MitchellProject type